ClickCease Simon Marshall, Author at Hastings - ActionCOACH - Page 4 of 19

Author Archives: Simon Marshall

AI-Assisted Recruitment AI has evolved exponentially, especially in the past couple of years. Now, I know it sounds like I’m exaggerating, but I believe AI will have a more profound impact on us in the next five years than the web has had in the…

Escape the Hourly Rate Trap Many businesses and sole traders are caught in the hourly pricing trap, charging for their services according to an hourly rate. If this is your business, you probably don’t know you’re caught in a trap. Everyone you know is working…

Learn to dance on a moving carpet While listening to Jamil Qureshi at a recent conference, he pointed out how we must be open-minded and continually look for ways to improve our business, particularly to innovate and re-invent. The phrase he used was poetic and made me…

The adage “Revenue is vanity, profit is sanity, cash flow is reality” holds true, yet many businesses still prioritize revenue. Concentrating on profit margins offers numerous advantages, as it frequently leads to earning more while working less. But the question remains: how is this achieved?…

The Power of a Unified Vision I frequently talk to business owners who haven’t yet established a unified vision. When I ask, “If I were to ask each of your staff members individually, ‘Where will the company be in five years?’ would I get the…

Smile if you want repeat business Winning new customers is always harder and more expensive than selling to existing customers. There are many ways in which you can keep customers and sell to them time and time again. But there are also things you can…

Most people understand that having a clear and measurable goal will greatly increase the chances of achieving it.  And most people know they should have clear business goals, even if they haven’t actually got a finished plan.  But I’m amazed at how few people have…

Do you have a 5-year business plan?  I know from experience of asking that question that only a tiny proportion of small businesses (under 25 staff) have anything resembling a one year plan, let alone a 5-year plan. Or even a clear goal such as…

It’s common to create a plan for a full year, but it takes a long time to create and by the time you’re halfway through the year, so much has changed that the plan often needs re-building.  You could plan one month at a time,…

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