Once you have a new customer, providing they are a good one you want to hang onto them, right? Selling and marketing cost time and money, so it’s much cheaper for your business to hang onto the customers you have. What do you do to…
Retaining customers was never easy, and in the digital age that we live in today, it has only got harder, with cutthroat competition and aggressive marketing strategies all around. To maintain a consistent customer base, one has to put in efforts. Any efforts toward building…
Retaining existing customers is far easier, and much less costly, than looking for new customers, yet so many businesses have it ingrained in their thinking that they have to be focused on finding new customers as the driver of their business growth. Consequently, the business…
Creating customer loyalty isn’t a trade secret. It’s not magic, it’s not something only a few special people understand. It’s also not something that can be done overnight. There are seven rungs on the ladder of customer loyalty and two aspects to increase the value…
The simple answer is ‘yes’. The practice of offering incentives to reward customer loyalty is a proven way to boost customer retention, attract new customers, and increase customer lifetime value: 77% of customers agree that loyalty programmes make them more likely to keep doing business…
If you want to increase the productivity and performance of your workforce, then it is essential that the staff should be motivated towards achieving the goals. Any organisation which has a focus to achieve certain aims needs to take its employees onboard, so that everyone…
After you’ve recruited a really good new team member, you’ll want to ensure that they perform well and stay in your business. There are a few things you should ensure are in place for every employee: – A clear job description and list of responsibilities…
Who do you say “no” to? Do you find yourself saying “Yes” when you really want to say “no”? Are you sitting on your hands all the way through the meeting until the crucial point when no-one else steps up and you find yourself volunteering? Or…
I appreciate just how difficult the working day can become. No matter how hard you work, there’s only a limited amount you can do. A working day only has so many hours and there’s only so much you can fit in. It’s easy to become…
Businesses run on systems. Whether you create an approvals process, set up an accounting system, or outsource part of your operations, there are countless ways to incorporate systems into your business. Smart entrepreneurs and business leaders see the value in building great systems, including improved…
